Demographic Analysis

     It all begins with identifying and understanding your audience. Utilizing an existing fan  

     database enables us to create lifestyle segmentation. This leads to finding like minded fans 

     that have the same propensities of buying habits and interests. This also allows for pin-point  

     geographic marketing from city-to-city this is especially helpful in targeting the correct position

     or selection of:
                        
         •  Cable Television Systems / Zones
         •  Outdoor Placement
         •  Print Publications

Historical Study

     To understanding where to properly position your attraction in the future, we need to  

     understand where you have been.  Our extensive evaluation process helps our understanding  

     of the growth of the attraction (be it from past ticket prices, venues selected, promotion

     partners, successes and disappointments), and will aid us in providing proper options to the

     road map of success.

Database Marketing

     Why would you communicate with your fan base once, when you can have a relationship with

     them all the time? The virtual community gives way to long term retention of your fans. Web

     based communications through e-mail announcements and newsletters only scratches the

     surface. We utilize different avenues of tactical implementation with databases.  Be it business 

     to business or business to consumer, direct mail (or e-mail), group sales solicitation or  

     newsletters (electronic and traditional) we cover all the bases to communicate to the fans.

Group and Subscription Sales and Non-Traditional Ticket Distribution

     Understanding and knowing how to implement group sales (and tapping into subscription    

     sales) is a critical component to success for live touring attractions.  Communicating with    

     corporations, coach bus tours, schools, fraternal organizations and fan clubs can increase    

     ticket sales that under normal situations would be overlooked. In & out bound telemarketing

     and Interactive Voice Response (IVR) systems can also add incremental ticket sales to your

     tour or live attractions event dates.  Emery Entertainment understands how to customize these   

     tactics to increase share of market.

Integrated Marketing Strategy

     Integrated Marketing Strategy is the conductor of the orchestra. Integrating the key elements

     of public relations, local radio, television/cable, outdoor, internet marketing, group sales and

     timing it with national media and promotion opportunities, drives a fluid approach to marketing

     the attraction at the local level.

     Integrating the local promotion with other key facets and revenue streams, whether it be pre-    

     existing or not, i.e. digital downloads, CDs and DVDs in retail, and licensed products,

     wearables and toys, on the shelf, as well as after market follow-up e-mails (and in some cases

     direct mail) leads to a cohesive strategy, enhanced brand awareness and sales!

     At Emery Entertainment we carefully arrange our strategic alliances with the touring attractions

     needs:

        •  Radio/Satellite
        •  Television/Cable/Satellite
        •  Print
        •  Outdoor
        •  Internet
        •  Retail 
        •  Third-Party tie-ins